Several ingredients form the perfect property listing, and floor plans are one such component.
In fact, as many as 78% of sellers rated floor plans as having a 7/10 (or higher) importance. On top of that, 1 in 5 property hunters would either “ignore the property advert completely” or “only re-visit it if nothing else caught their eye” if the listing didn’t include a floor plan.
The bottom line: Floor plans are essential for attracting potential viewers.
Given how vital floor plans are for creating appealing property listings, you want to ensure your floor plan software offers everything you need to make the most out of this visual content type.
To help with this, we’re revealing three things all floor plan software should offer its users (so, if your current provider doesn’t provide these features…maybe it’s time to swap to someone who does?)
Interested? Great! Let’s get into the nitty-gritty of this blog post!
1. Watermarking and branding
There are several advantages to adding watermarks to your floor plans, including:
Strengthening your brand: When house hunters view property listings, they focus more on the residence itself rather than your agency. That’s why you and your agents need to scream about your brand at every opportunity – including within your floor plans!
Adding your logo as a watermark to your floor plans increases the chances of buyers seeing your brand and taking note of your agency (especially if they want to view similar properties). In other words, this is a quick and simple way of boosting brand visibility and, consequently, brand recognition.
This is especially handy when listing properties on portals like Rightmove, as they try to hide your brand as much as possible. As such, adding a watermark to floor plans is an excellent way to sidestep this issue.
Make your listings look more professional: Branded floor plans make property listings look more professional, which works wonders for generating trust with potential buyers. When an agency proudly plasters its name on its stock, it instils confidence in house hunters, which should translate into more enquiries.
Safeguard your floor plans: If you’re a veteran estate agent, you’ll know that from time to time, you’ll lose instructions to competing agencies. Should this unfortunate scenario happen while your listing is still live, unscrupulous agents might try to steal your floor plans. So, adding a watermark can deter competitors from doing this, reducing the likelihood of them benefitting from the visual content you’ve spent time and money producing!
2. Tweak with an online editor
Unfortunately, most floor plan software providers don’t offer an online editor that lets you quickly tweak your floor plans.
This is where access to an intuitive drag-and-drop editor that allows you to modify your floor plans after they’ve been created is worth its weight in gold.
For example, if you notice a missing door or need to update measurements on your floor plan, you can make those modifications within seconds! This is much quicker, easier, and cheaper than commissioning a new floor plan re-draw from scratch.
3. Quick turnaround times
Last but not least, speedy turnaround times are imperative for publishing property listings as quickly as possible. After all, the sooner you post your listing, the quicker you’ll generate interest in the property.
That’s why here at PropertyBox, we’re proud to say that, on average, we deliver our professional floor plan re-draws within 1 hour and 45 minutes.
Other floor plan re-draw services typically offer a 24-hour turnaround. We’re looking at you BoxBrownie, Photoplan Bookings, or, in some cases like Abdone, as long as 48-72 hours!
How can PropertyBox help?
If you’re wondering where you can find floor plan software that offers all the above (and more!), PropertyBox is your go-to.
More specifically, you’ll benefit from the following features:
- You can choose between black-and-white or coloured floor plans
- Watermarking and branding features
- You can tweak floor plans using an intuitive drag-and-drop online editor
- You can label rooms/specific areas
…all for just £5+VAT per floor plan!
If any of that piqued your interest and you would like more info about PropertyBox’s floor plan re-draws, schedule a callback today, and we’ll get back to you within 55 seconds or less!