In today’s market, having a compelling online presence is crucial for estate agents to thrive in the competitive property industry. A well-designed and optimised website serves as more than just an online portfolio; it acts as a powerful tool to represent your brand, attract potential leads, establish credibility, and ultimately drive business growth.
In this article, we will delve into why estate agents need a high-performing website and explore key strategies to improve your online presence. Whether you are a seasoned agent or just starting in the industry, harnessing the potential of a well-crafted website can significantly enhance your marketing efforts and position you for success. Here are our 5 quick fixes to improve your estate agency.
Customer reviews play a pivotal role in the buying decisions of consumers influencing the purchasing decisions of potential clients. Research from Capterra has shown that 62% of people consult online reviews before buying, valuing them even more than the opinions of experts or their friends.
As an estate agent, leveraging the power of customer reviews on your website can have a profound impact on your business. It is essential to add customer reviews on all website pages, particularly those where you want to encourage prospective clients to enquire about your services. By prominently displaying positive feedback and testimonials from satisfied clients, you can establish trust and credibility, reinforcing the value of your offerings.
Choose a customer review site specific to the property industry to ensure authenticity and credibility, such as ESTAS. ESTAS provides a platform exclusively dedicated to property customer reviews and guarantees that all reviews are from genuine customers and given at the end of the transaction.
Quick tip: By automating the process of obtaining customer reviews you can save time and quickly gain a steady stream of customer feedback.
2. Loading speed
Loading speed plays a critical role in user satisfaction and website performance. A study conducted by Kissmetrics revealed that 47% of web users expect a page to load within two seconds, and 40% of users abandon a website that takes longer than three seconds to load. These statistics emphasise the importance of optimising loading speed to meet user expectations and keep them on your website.
The impact of loading speed extends beyond user satisfaction; it directly influences the number of enquiries you receive from your website. When visitors encounter slow-loading pages, they are more likely to become impatient and abandon the site before completing any desired actions, such as submitting an enquiry form. By improving the loading speed of your website, you can significantly increase the chances of converting visitors into leads or customers.
To assess and enhance your website’s loading speed, we recommend using Google’s Page Speed Insights tool. This tool allows you to test your website’s performance and provides personalised recommendations to enhance speed. By conducting a speed test, you can identify areas for improvement and obtain actionable insights that can be shared with your website agency or development team.
Implementing the recommended optimisations can lead to a faster and more efficient website, improving user experience and increasing the likelihood of generating valuable enquiries.
Mobile friendliness is not just a recommendation these days it’s a necessity for every website. With the increasing use of smartphones and tablets, designing websites from a mobile-first perspective has become essential to cater to the needs and preferences of this growing mobile audience.
A mobile-first approach means prioritising the mobile user experience during the website design and development. It involves creating a responsive design that seamlessly adapts to different screen sizes, providing optimal viewing and interaction across devices.
Failing to prioritise mobile-friendliness can have significant consequences for businesses. It’s well documented that companies who focus their attention on user experience for desktop rather than mobile will ultimately risk losing users, as visitors increasingly shift towards mobile browsing.
As visitors move towards mobile, a website that is not optimised for mobile devices will result in a subpar user experience. Users may struggle to navigate the site, view content, or complete desired actions, leading to frustration and ultimately abandoning the website. A mobile-friendly website not only enhances user satisfaction but also improves search engine visibility, as search engines like Google prioritise mobile-friendly sites in their mobile search results.
A lure, also known as a lead magnet, is a valuable incentive that businesses offer to potential customers in exchange for their contact information or to encourage them to take a specific action. The goal of a lure is to attract and engage customers, build a relationship and increase the likelihood of conversion. Two common examples of a lure are offering a downloadable resource or helpful tips related to a specific topic, such as selling a property.
Using a lure can be an effective strategy to capture leads and initiate relationships with potential clients. Here are a few ideas to get you started:
Downloadable helpful resource:
Offering a downloadable resource, such as an e-book, guide, or checklist, provides value to potential customers. For example, you can create a comprehensive property selling guide that covers essential steps, staging tips, and negotiation strategies. This resource should be relevant and informative, addressing common pain points or questions that sellers may have. By offering this resource as a lure, you can attract individuals who are interested in selling their property and position yourself as an expert in the process.
Tips on selling your property:
Providing valuable tips and insights on selling a property can also serve as a lure. This could be a blog post, video series, or email series that delivers bite-sized tips and advice to potential sellers. For instance, you can create a series of videos where you share expert tips on preparing a home for sale or navigating the negotiation process. You can demonstrate your knowledge and expertise by offering these actionable tips, establishing trust and credibility with potential clients.
5. Live call back
Integrating a live call-back service into your website can significantly enhance its performance and improve your chances of converting potential clients into actual customers. By offering a quick response through a live call-back feature, you can capitalise on the immediate interest of website visitors and increase the likelihood of securing their business. We recommend either Convolo or livecall.io. This software allows prospective clients to request a callback and enables your estate agency’s sales team to connect with them promptly.
Here are the key advantages of implementing a live call-back service:
When a potential client expresses interest in your services by requesting a callback, it demonstrates their engagement and readiness to take the next step. By promptly responding to their request through a live call-back, you show that you value their time and are dedicated to addressing their needs. This immediate response sets a positive impression and increases the chances of converting them into leads or customers.
A live call-back service enables you to engage in positive one-to-one communication with potential clients. This personalised interaction allows you to understand their specific requirements, provide tailored information, and address any concerns they may have. By engaging in a conversation, you can build rapport, establish trust, and showcase your expertise, ultimately increasing the likelihood of securing their business.
Higher conversion rates
The availability of a live call-back service can significantly impact your conversion rates. According to Live Call, implementing their service can lead to a conversion increase of 30% to 120% more web visitors into leads. By connecting with potential clients directly, you can have meaningful conversations, answer their questions, and guide them through the decision-making process.
Get started with your website improvements
A compelling online presence is no longer optional for estate agents, it is essential. Your website serves as more than just a digital portfolio; it is a powerful tool to attract leads, establish credibility, and drive business growth.
And grow your agency by incorporating customer reviews, optimising loading speed, prioritising mobile-friendliness, offering valuable lead magnets, and implementing a live call-back service, you can maximise the potential of your online presence and grow your agency.