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    Social media has become essential for estate agents looking to connect with clients, showcase their property listings, and build their brand.

    There are billions of people around the globe who use social media, and the numbers increase every day. Which means the opportunity is huge! But for many busy agents, managing a social media presence can feel overwhelming and even impossible.

    The good news is that it doesn’t have to be!

    In this blog, we’ll walk you through simple steps to building your strategy and getting started.

    These straightforward tips will help you navigate social media with confidence and expand your reach, growing both your agency’s profile and your personal brand.

    Examples of content buckets are:

    Property For Sale/Rent

    This content is focused on highlighting a recently launched property. You want to ensure you showcase a range of property types and areas throughout the month. This will present the diversity of your agency’s portfolio and connect you with all of your target audience.

    Behind The Scenes/Personal Brand

    This content is about showcasing you as an agent and building rapport through content. It’s a good opportunity to be playful with your content and develop an emotional connection with your audience.

    Property Has Been Sold/Rented

    This is an opportunity to highlight your success as an agent. After all, this is what your clients will ultimately care about. Update audiences on properties that have been sold or rented on a weekly basis to showcase your ability to market properties well.

    Testimonials/Reviews

    Nothing is more persuasive than a genuine and positive account of a client’s experience with you as their agent. Start building a stock of testimonials from past clients so you can post them regularly to build credibility and trust with followers.

    Examples of your potential goals as an agent, and supporting metrics include:

    • Creating an engaged audience: Look at engagement metrics such as likes and comments
    • Increase brand awareness: Monitor your post’s reach and impressions
    • Generate leads: Track conversion rates and click throughs
    • Showcase properties: Keep an eye on video views, post reach and property content shares
    • Drive traffic to your site: Track referral traffic

     

    Most social media platforms have ways you can view content metrics natively on the platform, which you could then collate to assess content strategy performance.

    You can also use social monitoring platforms like Sprout Social to make this process less manual.

    💡 Bonus tip: PropertyBox consolidates your metrics from social accounts for all content shared through the platform, making your social monitoring even easier.

    Once you have your data, you can review how each content piece is supporting your goals. Then simply scale what your audience appears to like, and cut down on what isn’t gaining traction. 

    Conclusion

    By implementing these strategies, estate agents can simplify their social media posting process while enhancing their engagement with potential clients. A well-planned approach that leverages scheduling tools, engages audiences, and adapts to trends will not only save time but also build a stronger online presence. This will help you stand out in the competitive real estate market, helping you to achieve your agency’s goals.

    👋 Need help with getting started with social media?

    Luck for you,  PropertyBox has be created to help agents just like you! From floor plans and photography to scroll-stopping social media content and publishing. Get started today!

    Jessica Peckett

    Head of Marketing

    Jessica is a New Zealand-born digital marketing expert with a global perspective and a track record of driving results across aviation, energy, and real estate. Currently focused on helping UK estate agents succeed through PropertyBox, she blends strategy, creativity, and tech to turn ideas into business impact. Passionate about team growth and meaningful leadership, Jessica brings energy, empathy, and a sharp commercial mindset to everything she does.