If you’re a veteran estate agent, you’ll know one challenge exceeds all others:
Winning new instructions to increase your agency’s market share.
That’s why we’re revealing one way to achieve precisely that…
Property videos.
Fortunately, you don’t need to hire a professional property videographer or require special skills to benefit from all the perks property videos unlock for agents.
Are property videos worth it?
In short, yes, they are.
However, as a proptech company that’s recently launched a property video generator, you may be worried we’re biased.
So, here are a few statistics to prove property videos pay dividends:
- Agents can generate 403% more inquiries with video marketing.
- 73% say they are likelier to list with an agency that uses video.
- 92% of those who view videos on mobile devices share them with others, so there’s plenty of scope for agencies to extend their reach.
With those figures in mind, let’s explore some of the advantages video marketing offers estate agents:
The perks of video marketing for estate agents
We spoke to Seamus Nally, CEO of TurboTenant, to get his opinion on property videos, and this is what he had to say:
‘Property videos have become invaluable. These days, a lot of the home buying process is done online first – prospective buyers spend time looking into potential property listings online so that they can narrow down their options before actually visiting any houses in person. People don’t want to waste their time taking tours of properties that aren’t right for them, so they try to do most of the elimination process online first. Property videos have, therefore, become high-demand for buyers.’
Here are a few other benefits video marketing offers estate agents:
- Extend your reach: The beauty of property videos is that not only do they inject life into your estate agency website and property portal listings, but they also make for great social media content. In fact, videos on social media are shared 12 times more than text and visuals combined! As such, your agency stands a good chance of getting in front of prospects who have yet to encounter you.
- Strengthen your agency’s brand: Did you know that 80% watch videos until the end? Needless to say, the longer prospects engage with your content, the likelier they are to remember your agency. This makes video an excellent medium for boosting brand recognition. The statistics bear this out, with 95% remembering what they see in videos compared to just 10% of what they read.
- Make a good impression on house hunters: When researching a property, as many as 81% of buyers prefer short videos. You can use this to your advantage by publishing ‘snackable’ video content likelier to pique their interest and kickstart the sales process.
Video inspiration
Now you have a better idea of the advantages of property videos, let’s explore the different ways you could use them:
Showcase properties
Property videos are incredibly effective for highlighting a property’s best features, giving viewers a better insight into whether they can envision themselves living in the space.
They’re also great for demonstrating to prospective clients that you know how to market properties effectively.
After all, prospects judge the quality of your property listings. They want an agency to position their property in the best possible light to ensure a speedy and lucrative sale. Publishing property videos on your listings can go a long way toward reassuring prospects that you have the property marketing capabilities to help them achieve these aims.
Provide neighbourhood insights
In addition to showcasing the property, you can provide valuable insights into the surrounding neighbourhood. This is especially effective if the property is situated in a picturesque area. You can use video to show off any nearby parks, beaches, the street itself, or any other points of interest that might draw prospective buyers in.
Client testimonials and brand awareness
If you have glowing testimonials that could be incorporated into your videos, that’s worth considering. These can be great for establishing credibility and building trust with prospective clients.
Similarly, you could include pictures of your estate agency’s office and team to boost brand awareness and give prospects a better understanding of your company culture.
How to create engaging property videos on a budget
Having heard some of the benefits of video marketing for estate agents, how can you create engaging property videos with minimal time, skill and budget?
The solution: PropertyBox’s brand-new property video generator.
Within minutes, you can create captivating videos to post on your agency’s socials, website, and popular property portals like Rightmove and Zoopla.
Here’s how it works:
- Drag and drop photos onto your video timeline.
- Use PropertyBox’s caption prompts to highlight the property’s key features.
- Upload your agency’s logo to add to your videos.
- Wait a few minutes for an Instagram reel, social (ideal for Facebook and X), and portal video to render!
- Share on property portals, your agency’s website, and socials for maximum exposure.
It really is as simple as that!
You don’t need any camera skills or a budget for a professional videographer. Instead, you can use the property photos you’ve enhanced in PropertyBox, transform them into dynamic videos and share them on various channels without leaving your PropertyBox workspace.
Are you ready to start engaging new prospects using video?
We hope that, having read this blog post, you now have a better understanding of how property videos could benefit your estate agency, but more importantly, that there are convenient and affordable solutions like PropertyBox that empower you to reap the benefits of video without involving a videographer.
Instead, with PropertyBox’s property video generator, you’re in the driver’s seat. You have the opportunity to create and share engaging videos within minutes!
For more information about how our Property videos could assist your agency’s marketing efforts, please feel free to contact our Customer Success Team!
