Social media is becoming an increasingly important channel for agents to grow their brand and increase listing views.
 
However, social noise is making it harder to get your content seen on platforms. 

In fact a shocking 1.1 billion pieces of content are posted every day on social media!
 
So how can you get in front of your audience, capture their attention and grow your social media following?
 
One of the most effective strategies for increasing content reach and visibility on social media is the strategic use of hashtags. 

Here’s a quick introduction to what hashtags are, how they work and a list of the best hashtags for estate agents to use on social media.

Table of Contents

What Are Hashtags?

Hashtags are words or phrases preceded by the “#” symbol, often included in the caption of social media content.
 
They help sort content, making it discoverable for users searching for specific topics, trends or communities.
 
It might help to think of hashtags like an SEO tool for social media: Think about what your target market might be searching or engaging with on social media, and use this to inform your hashtag strategies. 

Using effective hashtags can significantly enhance the visibility of listings, attract potential clients, and build brand recognition. 
 

How Can Hashtags Improve Content Reach?

Social media can seem complicated and overwhelming, but we’re here to help simplify it. You can also read our Social Media Made Easy: 4 Tips for Busy Estate Agents blog post or try the PropertyBox free trial to see how our Social Media Campaigns can help here.

As for hashtags…

As previously mentioned, hashtags are a great way to get your content seen via the search function of social media platforms  
 
For example, a buyer looking for luxury properties in London may search ‘Luxury houses for sale London’ in a social platform search bar.  
 
If your post promoting a new high-end property listing in London has the hashtags #luxuryhomelondon #forsale #luxurypropertysale #newlylisted #homeforsalelondon etc. then this content may appear in that user’s search.

2. Recommended Content

Hashtags can also help your content reach your target audience through recommended content.

This occurs when social platforms display suggested posts on ‘For You’, and ‘Explore’ pages or in-feed.

Social algorithms are designed to maximise engagement by showing users content similar to what they’ve previously shown interest in.

Hashtags play a significant role in determining which content gets suggested.

For instance, if a user has recently engaged with content about estate agents in Cardiff, they’re signalling to the platform that they want to see more related content.

Even if they haven’t interacted with your agency’s profile before, using hashtags like #estateagentcardiff or #propertycardiff can make your relevant content appear in their suggested posts.

Types Of Hashtags For Estate Agents

1. Broad Hashtags

These are widely used and popular hashtags like #estateagent #forsale or #property.

They can help get your content seen by a large audience but may face high competition, however they are important to provide context to your content and also build brand awareness.


2. Niche Hashtags

Smaller, more specific hashtags such as #luxuryproperty or #firsttimehomebuyer target a more focused audience with less competition.

These can be useful to get in front of relevant audiences with high intent.

Examples of niche hashtags include #luxuryproperty, #investmentproperty #firsttimebuyer.

So, whilst you might be ‘casting a smaller net’ with niche hashtags, these are super important to your hashtag strategy to ensure you’re reaching convertible audiences.


3. Location Hashtags


Location hashtags are a form of niche hashtag, but they are particularly relevant to estate agents because of the nature of the industry.

Sellers or landlords will be looking for estate agents in certain areas, and buyers will be looking for properties in certain locations too.

Therefore, including the location of your agency or the property you are promoting in content is key.

Examples include #londonproperty #cardiffpropertymarket #birminghamforsale

4. Branded Hashtags

Branded hashtags are hashtags specific to your brand.

These can help with discoverability if social media users are searching your brand name and they could play a part in community building and brand awareness.

Examples include anything related to your brand name and potentially your slogan.


Quick PropertyBox plug: Did you know we make social media content creation, posting and distribution super simple? You can do it all from our platform. Take a look here!

The Best Hashtags For Estate Agents To Use On Social Media: 40 Ideas

Broad Hashtags

  • #RealEstate
  • #EstateAgents
  • #PropertyForSale
  • #HomesForSale
  • #HouseHunting
  • #JustListed
  • #JustSold
  • #NewHome
  • #DreamHome
  • #HomeBuyer


Niche Hashtags

  • #LuxuryProperty
  • #FirstTimeHomeBuyer
  • #InvestmentProperty
  • #PropertyManagement
  • #RenovationProjects
  • #SustainableHomes
  • #HistoricHomes
  • #ModernArchitecture
  • #PetFriendlyHomes
  • #FamilyHomes
  • #RetirementProperties
  • #StudentAccommodation
  • #HolidayHomes
  • #RuralProperties
  • #CityCentreApartments

Location Hashtags

  • #LocationProperty
  • #LocationHomes
  • #LocationEstateAgents
  • #LocationPropertyMarket
  • #LocationHomesForSale
  • #LocationRealEstate
  • #LocationEstateAgent
  • #LocationApartment
  • #LocationNewListing

Branded Hashtags

  • #YourAgencyName (e.g., #SmithsEstateAgency)
  • #YourCityEstateAgency (e.g., #LondonEstateAgency)
  • #YourPersonalBrand (e.g., #JohnDoeEstateAgent)
  • #YourTagline (e.g., #PropertyMarketingDoneFaster)
  • #YourNameEstateAgent (e.g., #JaneSmithEstateAgency)
  • #YourCityBrandName (e.g., #LondonBrandName)

Conclusion

Hashtags are an important social media feature for estate agents looking to expand their online presence, attract more clients and get their listings seen.

By using a mix of broad, niche, and location-based hashtags, agents can increase content reach and engage with their target audience.

Remember to monitor engagement and adjust your hashtag strategy accordingly to maximise your social media impact. 

Eleanor Keech Profile Photo

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.