The Best Hashtags for Estate Agents to Use on Social Media

1. Search

As previously mentioned, hashtags are a great way to get your content seen via the search function of social media platforms

For example, a buyer looking for luxury properties in London may search ‘Luxury houses for sale London’ in a social platform search bar.

If your post promoting a new high-end property listing in London has the hashtags #luxuryhomelondon #forsale #luxurypropertysale #newlylisted #homeforsalelondon etc. then this content may appear in that user’s search.

2. Recommended Content

Hashtags can also help your content reach your target audience through recommended content.

This occurs when social platforms display suggested posts on ‘For You’, and ‘Explore’ pages or in-feed.

Social algorithms are designed to maximise engagement by showing users content similar to what they’ve previously shown interest in.

Hashtags play a significant role in determining which content gets suggested.

For instance, if a user has recently engaged with content about estate agents in Cardiff, they’re signalling to the platform that they want to see more related content.

Even if they haven’t interacted with your agency’s profile before, using hashtags like #estateagentcardiff or #propertycardiff can make your relevant content appear in their suggested posts.

1. Broad Hashtags

These are widely used and popular hashtags like #estateagent #forsale or #property.

They can help get your content seen by a large audience but may face high competition, however they are important to provide context to your content and also build brand awareness.

2. Niche Hashtags

Smaller, more specific hashtags such as #luxuryproperty or #firsttimehomebuyer target a more focused audience with less competition.

These can be useful to get in front of relevant audiences with high intent.

Examples of niche hashtags include #luxuryproperty, #investmentproperty #firsttimebuyer.

So, whilst you might be ‘casting a smaller net’ with niche hashtags, these are super important to your hashtag strategy to ensure you’re reaching convertible audiences.

3. Location Hashtags

Location hashtags are a form of niche hashtag, but they are particularly relevant to estate agents because of the nature of the industry.

Sellers or landlords will be looking for estate agents in certain areas, and buyers will be looking for properties in certain locations too.

Therefore, including the location of your agency or the property you are promoting in content is key.

Examples include #londonproperty #cardiffpropertymarket #birminghamforsale

4. Branded Hashtags

Branded hashtags are hashtags specific to your brand.

These can help with discoverability if social media users are searching your brand name and they could play a part in community building and brand awareness.

Examples include anything related to your brand name and potentially your slogan.

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