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In this blog, we’ll explore 25 real estate statistics that every estate agent should know as they prepare for the upcoming year.
From the impact of professional photography and video marketing to the necessity of floor plans and virtual tours, these facts and figures will help you keep up to date with market trends and enhance your effectiveness as an agent.
The Power of Professional Photography
1. Homes with high-quality photos sell 32% faster.
2. Agents using professional real estate photography make double the average gross commission income compared to those who don’t.
3. 43% of vendors select agents based on their ability to market a property professionally.
Drone Photography: Is it Worth it?
4. 83% of homeowners prefer agents who use drone photography.
5. Aerial photos help sell properties up to 68% faster.
6. Drone photography can increase engagement by 83%.
The Importance of Floor Plans
7. Over half of vendors would not instruct an agent that didn’t offer floor plans.
8. Floor plans are the second most important part of a listing.
9. 1 in 5 potential buyers would ignore a listing if it didn’t have a floor plan.
10. Floor plans can increase click-through rates by up to 52%.
11. 81% of homebuyers consider floor plans essential.
12. 80% of visitors head for the floor plan before photos on property listings.
Video Marketing: A Must-Have Strategy
13. 73% of homeowners prefer working with agents who use videos for marketing.
14. 85% of sellers expect a real estate video as part of their home’s marketing efforts.
15. 46% of buyers cite property video tours as the most valuable content on an agent’s site.
16. Real estate listings with video receive 403% more enquiries than those without.
17. Video is 12 times more successful than other content formats.
The Rise of 360° Virtual Tours
18. 95% of people are more likely to inquire about a property with a 360° tour.
19. 80% of people would switch to an agent using 360° tours.
General Real Estate Trends
20. As many as 27 viewings may be needed to sell a property in some areas.
21. 76% of estate agents predict that the property market will continue to recover in 2025
22. House prices across the UK are expected to increase by 2.5% over 2025, with variations across regions
23. The number of property transactions is forecast to reach around 1.15 million in 2025
24. 69% of estate agents expect house prices to climb in 2025, following consistent upward growth in 2024
25. Lending to home buyers is projected to increase to £148 billion in 2025, up by 10% compared to 2024
Conclusion
These statistics highlight the growing importance of visual marketing, technology adoption, and professional presentation in the real estate industry.
As we move into 2025, estate agents who pay attention to these insights, and adapt their property marketing strategies will be better positioned to meet client expectations and achieve success.
