Tag: visualcontent

Now every agent can benefit from great visual content in seconds

Posted on by focaladmin

We know from our customer research that being able to showcase the property that looks the best it can online is the key to winning more instructions, getting more interest from buyers and selling property faster, for a better price. That’s why our innovation team have been hard at work developing PropertyBox, so all estate agents, whatever their size, can have access to professionally enhanced photos, returned in seconds so they can be instantly uploaded to websites and across your social media platforms for immediate impact.

 

 

AI Technology

 

We use leading digital technology, including AI, to provide vertical correction, brightness adjustment, colour enhancement, shadow boosting and blue-sky replacement, all the visual elements that win the all-important click. Finished photos are back in the agent’s inbox within seconds and the service costs half the price of solutions that take hours and are often returned at times when you’re not doing your admin work, wasting precious marketing time and frustrating your customers who want to get serious buyers through the door quickly.

 

Customer Privacy

 

We know how important it is to protect your customer’s privacy so as well as creating far superior images, each one is also fully GDPR compliant with personal photographs blurred and car number plates obscured.

 

No Manual Editing

 

Using an instant photo enhancement service means no more hours wasted manually enhancing photos yourself – each one can simply be uploaded from a phone and instantly processed at any time of day or night. That means amazing photography on all your listings in seconds, freeing up your time to carry out valuations and win more instructions in this highly competitive market.

 

Scale-up listings faster with professional photos edited in seconds

 

Professional-looking visuals could be what tip the scales in your favour, encouraging vendors to come to you rather than one of your rivals. Those who market properties the best will always win the listing and in the current supply shortage, agents can’t afford to miss out. The best way for agents to compete to win valuations, successfully converting them to instructions, is to stand out with professional-looking photography and floorplan, add 360 tours and you will show the seller you’re serious about marketing their property.

 

We find when estate agents start to use visual content, they change their position from, “Is this something I really need?” to, “This is helping me show customers just how much better I am as an agent and how much more I can do for them,” and that’s helping them win greater market share.

 

Businesses across the world who are invested in high quality visual content recognise its power and, if done well, the difference it can make to the bottom line. According to AirBnB, colour is the most important component affecting demand for its properties. Their research shows that improving colour attributes by one standard deviation could bring extra revenue of almost £5,000 a year for a single rental property. Quite simply, improving photo quality has a direct economic impact. That’s something to celebrate and now the tools are literally at your fingertips.

 

This article was first published by Estate Agent Today.

The picture-perfect way to sell homes faster

Posted on by focaladmin

A picture is worth a thousand words’ sums up just how crucial great photography is to selling a property. 

 

Your listings photos are the first thing potential buyers see and can result in double the amount of leads and swifter sales – more than 30% faster, in fact. 

 

Properties with outstanding pictures get potential buyers clicking and research reveals they sell over 30% faster! Quick sales equate to more enquiries and instructions – treat the task with the respect and effort it deserves, and you’ll reap the rewards. We all know that time is money, but get this bit right and you will soon be clocking-up the sales and welcoming fresh enquiries. 

 

We know that most DIY agents rely on their smartphones, but that doesn’t mean your shots can’t be picture-perfect. Here’s how to ensure your listings are the best they can be. 

 

First impressions count 

 

Never, ever be tempted to list a property without any pictures. Hard to believe, but it does happen! An ‘images coming soon’ message just doesn’t cut the mustard. Don’t compromise – when you have all the shots you want, you are ready to go live and not before. Bear in mind that you only get around seven seconds to make a great first impression and you won’t get a second chance. In general, online listings receive most views in their first fortnight online and property alerts mean th ey’re instantly visible, so get it right first time and you’re in pole position. 

 

The magic number 

 

Obviously, the shots you need will depend on the house you’re photographing but aim to end up with 15-20 usable images. This means you will have sufficient in the bag to upload to Zoopla, Rightmove etc, while retaining enough in reserve to refresh your listing in future, if you need to. As a rule of thumb, the number of shots required per listing is between five and nine but, again, it depends on the property – and only you can be the judge of that. 

 

Based on merit, take one or two pictures of each room, plus front and rear externals and garden. If your property has notable extras, then flaunt them. Home office, en-suite, conservatory, balcony, patio, gym, cellar, summer-house – if they’re fabulous, they need to be in the spotlight. 

 

Remember not to have too many, though, as it can be overwhelming – stick to a maximum of 20. 

 

Here’s the plan 

 

Never, ever stint on the preparation, otherwise you’ll find yourself walking away without the shots you need to market online and an additional visit to take more photos comes across as incompetent and unprofessional. 

 

You need a clear plan of action for a successful shoot, so you get the right number and type of shots to attract maximum viewings plus impress your vendor and maximise your chance of referral. Have a list to ensure you get all the right pictures, allow enough time to take them and have all you need with you to prevent any hitches. It really is all in the planning. 

 

The ability to edit photos after you’ve taken them gives flexibility with the timing of photoshoots but the general rule is that it is easier to fix photos that are too dark, than it is those that are over-exposed, so less bright times of the day are best for interior and exterior photos. 

 

The holy grail 

 

When you get to this point, all you need is PropertyBox. This super-innovative instant photo enhancement app removes all the time implications of self-editing by offering a truly affordable alternative – first-rate images are with you within seconds. 

 

Everything’s dealt with in one fell swoop – sky replacement, vertical correction, brightness, colour and shadow adjustments. And PropertyBox blurs personal photos, car registration plates and so on to comply with data protection (GDPR) requirements. 

 

We’ll have you picture-perfect in the blink of an eye! 

A picture is worth a thousand words’ sums up just how crucial great photography is to selling a property. 

 

Your listings photos are the first thing potential buyers see and can result in double the amount of leads and swifter sales – more than 30% faster, in fact. 

 

Properties with outstanding pictures get potential buyers clicking and research reveals they sell over 30% faster! Quick sales equate to more enquiries and instructions – treat the task with the respect and effort it deserves, and you’ll reap the rewards. We all know that time is money, but get this bit right and you will soon be clocking-up the sales and welcoming fresh enquiries. 

 

We know that most DIY agents rely on their smartphones, but that doesn’t mean your shots can’t be picture-perfect. Here’s how to ensure your listings are the best they can be. 

 

First impressions count 

 

Never, ever be tempted to list a property without any pictures. Hard to believe, but it does happen! An ‘images coming soon’ message just doesn’t cut the mustard. Don’t compromise – when you have all the shots you want, you are ready to go live and not before. Bear in mind that you only get around seven seconds to make a great first impression and you won’t get a second chance. In general, online listings receive most views in their first fortnight online and property alerts mean th ey’re instantly visible, so get it right first time and you’re in pole position. 

 

The magic number 

 

Obviously, the shots you need will depend on the house you’re photographing but aim to end up with 15-20 usable images. This means you will have sufficient in the bag to upload to Zoopla, Rightmove etc, while retaining enough in reserve to refresh your listing in future, if you need to. As a rule of thumb, the number of shots required per listing is between five and nine but, again, it depends on the property – and only you can be the judge of that. 

 

Based on merit, take one or two pictures of each room, plus front and rear externals and garden. If your property has notable extras, then flaunt them. Home office, en-suite, conservatory, balcony, patio, gym, cellar, summer-house – if they’re fabulous, they need to be in the spotlight. 

 

Remember not to have too many, though, as it can be overwhelming – stick to a maximum of 20. 

 

Here’s the plan 

 

Never, ever stint on the preparation, otherwise you’ll find yourself walking away without the shots you need to market online and an additional visit to take more photos comes across as incompetent and unprofessional. 

 

You need a clear plan of action for a successful shoot, so you get the right number and type of shots to attract maximum viewings plus impress your vendor and maximise your chance of referral. Have a list to ensure you get all the right pictures, allow enough time to take them and have all you need with you to prevent any hitches. It really is all in the planning. 

 

The ability to edit photos after you’ve taken them gives flexibility with the timing of photoshoots but the general rule is that it is easier to fix photos that are too dark, than it is those that are over-exposed, so less bright times of the day are best for interior and exterior photos. 

 

The holy grail 

 

When you get to this point, all you need is PropertyBox. This super-innovative instant photo enhancement app removes all the time implications of self-editing by offering a truly affordable alternative – first-rate images are with you within seconds. 

 

Everything’s dealt with in one fell swoop – sky replacement, vertical correction, brightness, colour and shadow adjustments. And PropertyBox blurs personal photos, car registration plates and so on to comply with data protection (GDPR) requirements. 

 

We’ll have you picture-perfect in the blink of an eye! 

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