Author: Eleanor Keech

Social media is becoming an increasingly important channel for agents to grow their brand and increase listing views.
 
However, social noise is making it harder to get your content seen on platforms. 

In fact a shocking 1.1 billion pieces of content are posted every day on social media!
 
So how can you get in front of your audience, capture their attention and grow your social media following?
 
One of the most effective strategies for increasing content reach and visibility on social media is the strategic use of hashtags. 

Here’s a quick introduction to what hashtags are, how they work and a list of the best hashtags for estate agents to use on social media.

What Are Hashtags?

Hashtags are words or phrases preceded by the “#” symbol, often included in the caption of social media content.
 
They help sort content, making it discoverable for users searching for specific topics, trends or communities.
 
It might help to think of hashtags like an SEO tool for social media: Think about what your target market might be searching or engaging with on social media, and use this to inform your hashtag strategies. 

Using effective hashtags can significantly enhance the visibility of listings, attract potential clients, and build brand recognition. 
 

How Can Hashtags Improve Content Reach?

Social media can seem complicated and overwhelming, but we’re here to help simplify it. You can also read our Social Media Made Easy: 4 Tips for Busy Estate Agents blog post or try the PropertyBox free trial to see how our Social Media Campaigns can help here.

As for hashtags…

1. Search

As previously mentioned, hashtags are a great way to get your content seen via the search function of social media platforms  
 
For example, a buyer looking for luxury properties in London may search ‘Luxury houses for sale London’ in a social platform search bar.  
 
If your post promoting a new high-end property listing in London has the hashtags #luxuryhomelondon #forsale #luxurypropertysale #newlylisted #homeforsalelondon etc. then this content may appear in that user’s search.

2. Recommended Content

Hashtags can also help your content reach your target audience through recommended content.

This occurs when social platforms display suggested posts on ‘For You’, and ‘Explore’ pages or in-feed.

Social algorithms are designed to maximise engagement by showing users content similar to what they’ve previously shown interest in.

Hashtags play a significant role in determining which content gets suggested.

For instance, if a user has recently engaged with content about estate agents in Cardiff, they’re signalling to the platform that they want to see more related content.

Even if they haven’t interacted with your agency’s profile before, using hashtags like #estateagentcardiff or #propertycardiff can make your relevant content appear in their suggested posts.

Types Of Hashtags For Estate Agents

1. Broad Hashtags

These are widely used and popular hashtags like #estateagent #forsale or #property.

They can help get your content seen by a large audience but may face high competition, however they are important to provide context to your content and also build brand awareness.

2. Niche Hashtags

Smaller, more specific hashtags such as #luxuryproperty or #firsttimehomebuyer target a more focused audience with less competition.

These can be useful to get in front of relevant audiences with high intent.

Examples of niche hashtags include #luxuryproperty, #investmentproperty #firsttimebuyer.

So, whilst you might be ‘casting a smaller net’ with niche hashtags, these are super important to your hashtag strategy to ensure you’re reaching convertible audiences.

3. Location Hashtags

Location hashtags are a form of niche hashtag, but they are particularly relevant to estate agents because of the nature of the industry.

Sellers or landlords will be looking for estate agents in certain areas, and buyers will be looking for properties in certain locations too.

Therefore, including the location of your agency or the property you are promoting in content is key.

Examples include #londonproperty #cardiffpropertymarket #birminghamforsale

4. Branded Hashtags

Branded hashtags are hashtags specific to your brand.

These can help with discoverability if social media users are searching your brand name and they could play a part in community building and brand awareness.

Examples include anything related to your brand name and potentially your slogan.

Quick PropertyBox plug: Did you know we make social media content creation, posting and distribution super simple? You can do it all from our platform. Take a look here!

The Best Hashtags For Estate Agents To Use On Social Media: 40 Ideas

Broad Hashtags

• #RealEstate
• #EstateAgents
• #PropertyForSale
• #HomesForSale
• #HouseHunting
• #JustListed
• #JustSold
• #NewHome
• #DreamHome
• #HomeBuyer

Niche Hashtags

• #LuxuryProperty
• #FirstTimeHomeBuyer
• #InvestmentProperty
• #PropertyManagement
• #RenovationProjects
• #SustainableHomes
• #HistoricHomes
• #ModernArchitecture
• #PetFriendlyHomes
• #FamilyHomes
• #RetirementProperties
• #StudentAccommodation
• #HolidayHomes
• #RuralProperties
• #CityCentreApartments

Location Hashtags

• #LocationProperty
• #LocationHomes
• #LocationEstateAgents
• #LocationPropertyMarket
• #LocationHomesForSale
• #LocationRealEstate
• #LocationEstateAgent
• #LocationApartment
• #LocationNewListing

Branded Hashtags

• #YourAgencyName (e.g., #SmithsEstateAgency)
• #YourCityEstateAgency (e.g., #LondonEstateAgency)
• #YourPersonalBrand (e.g., #JohnDoeEstateAgent)
• #YourTagline (e.g., #PropertyMarketingDoneFaster)
• #YourNameEstateAgent (e.g., #JaneSmithEstateAgency)
• #YourCityBrandName (e.g., #LondonBrandName)

Conclusion

Hashtags are an important social media feature for estate agents looking to expand their online presence, attract more clients and get their listings seen.

By using a mix of broad, niche, and location-based hashtags, agents can increase content reach and engage with their target audience.

Remember to monitor engagement and adjust your hashtag strategy accordingly to maximise your social media impact. 

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

As technology advances, data protection for estate agents is becoming increasingly important.

Estate agents have a responsibility to safeguard sensitive information in visual content like photos and virtual tours.  
 
So, what should you be mindful of, and how can you make privacy protection in visual content easier? 

This blog post will explore the importance of data protection, the risks associated with neglecting it, and practical solutions to ensure compliance. 

Understanding Data Protection in Visual Property Content 

When creating property listings, agents should identify and protect personal data that might be captured in images or video. This includes: 

Family Photos: Ensure these are removed or blurred to prevent revealing a client’s identity, or other sensitive information 

Personal Belongings and Documents: Mail, photos, documents or other identifiable items should not be visible in listing photos or videos. 

Vehicle Registrations: Blur or remove vehicle registrations to protect client privacy. 

Neighbouring Properties: Be mindful of capturing identifiable features of neighbouring properties to respect their privacy too. 

Security information: Although harder to detect, be mindful of capturing where clients’ keys are kept or other details that could pose a threat to clients’ safety. 

The Growing Importance of Data Protection for Estate Agents 

The threat of data theft is escalating, with technology advancing rapidly. 
 
For instance, there has been an 84% rise in digitally-driven property fraud targeting homeowners and landlords.

This is a notable trend across every industry, and one that real estate is certainly not immune to.

But why should agents care? 

Why Should Agents Care about Data Protection? 

The consequences of failing to protect client data can be severe:

1. Fines

Mismanagement of client data can warrant fines of up to £17.5 million or 4% of annual turnover, whichever is greater.

Although this is more commonly associated with the management of personal data held on record rather than visual content infringements, this shows the seriousness with which data protection is treated. 

2. Damaged Reputation

Loss of client trust can be irreparable.

A client is unlikely to trust you to sell or rent their most valuable asset if you don’t take their privacy and security seriously. 

Negative experiences regarding something as serious as a data breach or fraud can spread particularly quickly by word of mouth, or in the media. After everything you have done to build your brand, the last thing you want or need is for your brand to be associated with a scandal.

3. Client Legal Action

Clients may pursue legal action if their data is mishandled, resulting in both fees and reputational damage. 

How to Protect Client Data 

Protecting client data in visual content may sound daunting, but there are actionable ways you can make this easier: 

Educating Teams: Ensure all your agents and team members understand the importance of data protection in visual content and their role in it. 

Pre-shoot Preparation: Make your life easier by preparing properties before photography by removing personal items, sensitive documents, and checking for any security risks. 

Cautious Use of Third-Party Providers: Ensure any third-party services used adhere to data protection standards. 

Automation Tools: Utilise tools like PropertyBox, which would automatically blur private information, protecting your vendor or landlord as well as yourself. This allows for sensitive information to be blurred automatically, reducing the need for manual preparation and minimising errors.

Conclusion

In conclusion, protecting client data in property listings is not just a legal requirement but a crucial aspect of maintaining your hard-won trust and reputation. 

Ensure your team understands what needs to be protected, and why. Then implement effective solutions (like PropertyBox) to make your life easier.

Remember, it’s not just about compliance; it’s about genuinely caring for your clients and your brand’s reputation. 

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

Email marketing for estate agents remains one of the most cost-effective ways to engage clients and generate leads.

With the rise of social media marketing and paid digital ads, email marketing can sometimes be forgotten.

However, data show email marketing remains to be hugely important for businesses.

In fact, 44% of marketers say email is their most effective channel.

When used strategically, email provides a direct line to potential buyers, sellers and landlords – allowing agents to showcase their listings, provide market insights and build trust with their community.

Why Email Marketing Works For Agents?

Emails offer estate agents a reliable channel to reach and communicate with target audiences, helping to establish and reinforce brand recognition.

Some key benefits of email marketing include:

Low cost: Compared to other methods, email marketing is a super cost-effective option as supported by the ROI stat above.

Personalisable: Email allows agents to personalise the content of their emails to the reader, making content more engaging and effective. In fact, personalised emails generate an impressive open rate of 29%!

Targeted reach: Agents can segment their email lists to target specific demographics, interests, and property preferences, increasing the relevance of their messages. Segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones.

Content delivery: Agents can share valuable content such as market updates, new listings, and home-buying tips directly to their audience.

Key Email Campaigns for Estate Agents 

1. Property Listing Updates

Keeping clients informed about new listings, price reductions and available properties is an effective way to maintain engagement and ensure properties reach a broader audience.

Including professional visuals like high-quality images and branded floor plans can make your emails stand out, boosting click-through rates. 

2. Neighbourhood Guides

Buyers are often interested in more than just the property – they want to know about the neighbourhood too.

Sharing local insights and highlighting nearby amenities or features builds credibility and positions you as a local expert.

3. Lead Nurturing Emails

Leads who aren’t ready to buy right away may still become clients with consistent, relevant communication.

Lead nurturing campaigns that showcase attractive properties, updated listings or market news keep potential clients engaged and interested until they’re ready to act. 

4. Seasonal Campaigns

Create campaigns around changing seasons.

For example, discuss the opportunity for a new start in the New Year, or the buyer’s dream summer home.

Well-timed email campaigns add value to your audience and can draw attention to new listings or market trends. 

5. Event And Webinar Invitations

Inviting clients to events hosted by your agency, such as educational webinars, is simple with email marketing.

Whether in person or online, email is a great way to build your brand awareness.

Events could include community fairs, charity events or educational workshops.

Professionally branded visuals enhance the invitation’s appeal, encouraging higher attendance rates. 

Tips For Effective Email Marketing

Here are a few tips to give your marketing emails an extra boost:

Segment Your Audience – Tailoring emails to different audiences, buyers, sellers, and landlords; ensures your content resonates with their specific needs and interests.

Subject Lines – Keep them short, sweet and intriguing. Ensure they’re not too salesy!

Optimise for Mobile – Given that most people check emails on their phones, it’s essential that your emails are mobile-friendly, and high-quality visuals help ensure the content looks sharp on any device. 50-60% of open rates came from mobile devices in 2024,

Automate Workflows – Automating your follow-ups after viewings or property inquiries can save time and improve consistency. Email automation lets agents stay in touch without constant manual effort. Research found that automating emails can save up to 80% of time managing campaigns.

Track and Improve – Monitoring metrics such as open rates, click-throughs and conversions lets agents fine-tune their email strategies for maximum effectiveness. 

Conclusion

With branded visuals and enhanced images, using a platform to send emails and automate workflows, email marketing can become a streamlined, highly effective channel for estate agents.

PropertyBox offers a range of easy-to-use tools designed to enhance your property marketing visuals, making it simpler to create impactful emails that engage clients and drive results. 

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

The importance of digital marketing for real estate agents is undeniable in 2025.  

Today, estate agents must realise the value of digital marketing to stay competitive and grow their business. 
 
Over 90% of home buyers are using online media to find properties.

Therefore, it’s clear a strong digital presence is key to success when it comes to real estate.

So, how specifically can digital marketing impact your business’s growth?

Here are five reasons why digital marketing is so important for real estate agents: 

Reach a Wider Audience

Digital marketing allows real estate agents to reach a wider audience than traditional methods.  

With search engine optimisation (SEO), social media, and online advertising, agents can showcase their content to a far larger pool of potential clients and buyers/renters.

The geographic restraints of traditional forms of marketing like leafleting, signage and newspaper edits mean fewer of your target audience see your agency’s content.

Plus, traditional content is seen a lot less frequently.

Digital marketing now allows agencies to get in front of their target market more effectively, 24/7, regardless of where they are.

This explains why 54.2% of real estate agents’ marketing budgets were allocated to digital marketing in 2024.​

Increased visibility can result in more instructions being won, and quicker sales.

A Cost-Effective Marketing Option

Compared to traditional advertising methods, digital marketing is often more cost-effective and provides a better return on investment. 
 
Real estate agents can use social media platforms and email marketing to reach potential buyers without spending huge amounts on traditional methods.

For example, email marketing has an ROI of 3,600%!

This is beneficial for estate agencies of all sizes but is especially key for new brands as it lowers barriers to entry and makes effective marketing more accessible.

Additionally, more power is given to agencies to adjust and control their budget.

If a campaign isn’t performing digitally, it’s normally far easier to analyse and redirect the budget than if it were an OOH or print campaign.

This allows estate agencies to be far more efficient with their marketing and attain a better ROI.

More Precise Targeting

One of the key reasons digital marketing can be a more cost-efficient option for agents is precise targeting.

Agents can use demographic data to show their listings to the most relevant potential buyers.

Perhaps most importantly, digital marketing allows agencies to get in front of individuals actively interested in buying or selling property by using their online behaviour.

This is far more specific than the use of traditional media ads which cast a wider net, wasting budget on irrelevant audiences.

Plus, social media accounts and SEO allow relevant, high-intent audiences to find you.

For example, SEO brings 53% of website traffic for agents.

This hyper-specific targeting facilitated by digital marketing results in higher-quality leads and improved conversion rates

Measurable Results

One of the most valuable elements of digital marketing is the ability to track the performance of campaigns, measure engagement rates, and adjust their strategies accordingly. 

As discussed, the ability to pivot and adjust campaigns is hugely beneficial from a cost-saving perspective.

However, it also allows agencies to learn valuable information about their audience, their channels and their content strategy, which can then be applied across their whole marketing strategy.

The ability digital marketing gives agents to learn is vital to generating solid leads whilst supporting any other marketing objective.

Want to dive deeper into these powerful tactics of digital marketing for real estate? Get the complete strategy in our expert Digital Playbook for Estate Agents!

Improved Customer Engagement

Digital marketing facilitates two-way communication between real estate agents and potential clients.

This is key to building trust with your target audience.

In fact, 72% of real estate buyers trust online reviews as much as personal recommendations!

Not only can you showcase your expertise via your digital channels, but agents can quickly respond to inquiries, provide valuable information, and nurture relationships with prospects.

This can enhance client satisfaction and improve your efficiency in customer communication – giving your agency a competitive edge.

Conclusion

Digital marketing is key to an estate agency’s success in 2025.

Effectively using your digital marketing channels will help you reach a wider audience, engage with potential clients effectively, and drive business growth through targeted content.

Digital marketing offers a cost-effective alternative to traditional methods, allowing agents to optimise their marketing budgets and stay ahead of the competition. Saving them time and money.

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

How can you build your brand in real estate?

Building your brand is key for any estate agency looking to stand out and develop long-term success.

In fact, 89% of marketers say that brand awareness is their top priority.
 
Brand awareness helps build trust and credibility within your community, which can be invaluable to winning new instructions; Selling or renting property is stressful, so vendors will opt for an agent whose brand makes them feel like they’re in safe hands.

The problem is that the definition and measurement of brand awareness can be vague, making it difficult for agencies to determine effective strategies for boosting it and metrics for measuring it.

In this blog, we will explore the meaning of brand awareness, how your agency can measure it, and four effective strategies to enhance it.

What is Brand Awareness?

What does it mean if someone has an awareness of your agency’s brand?

Brand awareness essentially means someone has formed an understanding or perception of your brand.

The more people are aware of your brand the more established your brand becomes, increasing trust and ultimately creating sustainable business.

For consumers to move into the interest, desire and action stage of their buyer journey with you (AKA instruct you as their agent), they first have to be aware of your brand.

In fact, there is a 92% correlation between brand awareness and market share for estate agencies, demonstrating that higher brand recognition often translates to greater market presence.

It’s important to note that brand awareness is more than just brand recognition, it’s a greater connection with your agency’s values and the service you provide.

By ensuring consumers are aware of your brand, you can stay top of mind, so when the time comes for them to sell or rent their property, your agency is the one they reach out to.

1. Be Consistent with Your Brand’s Identity

Before you start running brand awareness campaigns, you need to ensure you have a consistent brand identity.

Brand identity plays a huge part in brand awareness. If you don’t have consistent visuals and messaging, consumers won’t have a stable identity to be aware of.

We can split brand identity into two sections: Visual identity and brand messaging

Brand Identity – Visual Elements

• Logo – how are variations used, what sizes, transparency etc.
• Typography – what are your primary and secondary fonts? How are these used?
• Brand colours – ensure your hex codes are defined. Clarify how your brand colours are used together. Did you know colour increases brand recognition by up to 80%?
• Imagery style – graphics, photos or a mix of both?

Brand Identity – Messaging

• Brand voice – what is your tone of voice, does this vary at all across content or channels and if so how?
• Tagline or slogan – what are they, when are they used?
• Brand story – what is the narrative behind your brand, what is your purpose?
• Value proposition – how do you help your clients? What makes you different?

By clearly defining these elements and ensuring they are understood throughout your company, you can build a strong and consistent brand.

This consistency allows your customers and potential clients to develop a deeper recognition and understanding of your agency.

Brands that frequently change their visual identity or messaging struggle to establish brand awareness, as a shifting identity makes it difficult for consumers to recall your agency.

2. Find and Connect with Industry Influencers

Uh-oh, the ‘I’ word.

When we talk about industry influencers, we’re not necessarily talking about TikTok personalities with a ring light and 6 million followers.

We’re talking about the people, companies, or media outlets who can influence your target audience.

Take the time to properly research your industry and understand who people are engaging with.

This normally coincides with which sources people trust.

If you can partner with your true industry influencers, you’re creating an excellent platform to skyrocket your brand awareness with the people who can impact your company’s success.

Some practical examples of utilising industry influencers are:

Collaborate with Relevant Podcasts: Partner with a podcast that your target audience regularly listens to. Consider running an ad or arranging to be featured as a guest. Did you know podcasts can increase brand awareness by over 89%?

Sponsor Targeted Events: Sponsor events that attract your target audience, providing an opportunity to connect and engage with potential clients directly. Almost one-third of marketers believe events are the most effective marketing channel.

Partner with Influencers: Collaborate with social media personalities who have a dedicated following that aligns with your target market. Their endorsement can help enhance your brand’s visibility and credibility.

Strategic Partnerships: Identify brands in your industry that have established trust and credibility with your target audience. Explore partnership opportunities to gain exposure and leverage their audience to benefit your brand.

3. Try Strategic Content Marketing

(Psst! We’re big content marketing fans at PropertyBox – hence why I’m writing this blog. You can also find blogs on video content, social media content and much more on our resources page!)

Content marketing is basically unavoidable in 2024, and it is an excellent tool to increase brand awareness.

It’s defined as the creation and distribution of valuable content to attract and retain business for your company. 

Shockingly, businesses that publish 16 or more blog posts per month receive 3.5 times more traffic!

The chances are you are already participating in some form of content marketing. You almost definitely have a site and you might post to socials.

But do you have a strategy?

To successfully increase brand awareness, you need a thorough understanding of who you want to attract and what you need to post to achieve this.

That means knowing where your audience is, and what they find interesting or useful.

Once you’ve got this figured out, you’ll be on your way to watching your brand awareness metrics climb.

How Does Content Marketing Increase Brand Awareness?

Content marketing increases your brand’s visibility – For example, your content might rank on search engines meaning your site gets more visits. This exposes your brand to new customers who may not have encountered your agency previously.

Content marketing can position your brand as an expert – By creating thought leadership content, you can position your brand as an expert in your niche. This will keep you top of mind within the industry, and likely present you with further opportunities to expand your brand’s reach, such as podcast appearances or PR comments. It will also give people a reason to return to your marketing channels.

Content marketing increases sharing – Content such as blog posts and social media updates can be easily shared by your audience. When engaged followers share valuable or interesting content with their networks, this increases awareness of your brand among new contacts.

Although testimonials and reviews should be part of your content strategy, they are so useful we thought they deserved their own section.

In fact, 85% of people trust online reviews as much as personal recommendations from friends and family, making them invaluable.

Testimonials or reviews are often content associated with later buyer journey stages like interest or desire.

However, high-level social proof used creatively can also be beneficial in increasing brand awareness.

For example, incorporate storytelling into your testimonial content, and make it engaging for your audience rather than promotional.

A good way to do this is by creating a content series around your client stories.

You could discuss their moving experience, any lessons and advice, and subtly include their review of the experience to make the content less promotional.

How Can You Measure Your Estate Agency’s Brand Awareness?

So we’ve discussed some simple ways to increase brand awareness, but how do we know what is working?

As mentioned, measuring brand awareness can be tricky.

It’s less definitive than metrics such as sales volume.

Additionally, many of the methods used to measure brand awareness have weaknesses.

For example, brand awareness surveys pose problems such as self-reporting reliance and response bias.

This means your brand awareness data is never going to be 100% accurate. But this doesn’t mean it’s not important to measure it.

We can’t suggest one single metric to assess and track your agency’s brand awareness.

Instead, we suggest choosing a few metrics you can track to build an overview of your brand awareness and to use as a gauge.

1. Website Traffic

You can use web traffic to measure your estate agency’s brand awareness in a few ways.

This data is easy to access using platforms such as GA4, Google Search Console or traffic tools like Semrush or Plausible.

Direct traffic – An increase in direct traffic may mean more people are typing your brand name into the search bar, showing an increase in consumer brand recall. Be careful with using this metric alone as direct traffic can sometimes be used as a catchall for unassigned traffic types.

Branded search volume – When more people are searching with your agency’s brand name organically, this shows a greater level of brand recall and awareness. Examples of branded search terms for PropertyBox would include ‘propertybox’, ‘propertybox features’, ‘propertybox reviews’ etc.

Increase in new visitors – A rise in new visitors to your site (people who were previously not visiting your website) is a good indicator that your level of brand awareness is increasing.

2. Social Media

Social media is an accessible way for you to measure your estate agency’s brand awareness.

Here are some metrics you can use to easily monitor brand awareness through your social accounts:

Follower count – An increase in followers means an increase in people becoming aware of your brand, and becoming invested in it.

Reach and impressions – If more people are seeing your content on social, your brand awareness is likely to increase, especially if your content is branded.

Engagement metrics – If your likes shares and comments are increasing this is a strong indicator of rising brand awareness, and it may also indicate progress in brand sentiment.

Brand sentiment is how people perceive and feel about your brand, it can be measured with tools such as Brandwatch.

3. Surveys

Using customer survey data to measure brand awareness is less accessible, and as we mentioned earlier, there is a problem with sampling bias.

Asking people on your mailing list to complete a survey, for example, gives you skewed data. This does not represent the wider population who will naturally have a lower awareness of your brand.

However, if building and tracking brand awareness is a priority within your agency, companies like VisionOne and Mackman Research can conduct brand awareness research for you.

If this falls within your budget, here are some survey questions you could ask:

Have you heard of [your agency]?

On a scale of 1 to 5, how familiar are you with [your agency]?

What brand comes to mind when you think of [your agency]?

How likely are you to recommend [your agency] to others? 

What words or phrases come to mind when you think about [your agency]?

4. Brand Mentions

Brand mentions occur when your brand, product, or company is referenced or discussed on digital platforms.

Media monitoring tools like Brand24, Mention, or Brandwatch can help you keep track of these.

An increase in brand mentions correlates with an increase in brand awareness because it means more people are talking about you!

Setting up a Google Alert for your brand can also help you keep on top of brand mentions for free.

In conclusion, there are numerous ways you can increase and measure your estate agency’s brand awareness.

It’s a little more complex than other business objectives to measure, but it is the vital first step of the consumer journey that you should be monitoring.

By implementing these methods for increasing brand awareness, you can effectively enhance your brand recall, foster customer loyalty, and ultimately drive growth for your agency.

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

Social media has become essential for estate agents looking to connect with clients, showcase their property listings, and build their brand.  

However, for many busy agents, managing a social media presence can feel overwhelming and even impossible. 

The good news is that it doesn’t have to be!  
 
In this blog, we’ll share four tips our marketing team at PropertyBox use to simplify social media planning and posting. 

These straightforward techniques will help you navigate social media with confidence and help you expand your reach, growing both your agency’s profile and your personal brand. 

How to Create a Social Media Content Calendar

First things first, you need to decide how to organise and plan your content.  
 
Developing a monthly content calendar helps you outline what to post and when. 

This helps maintain posting consistency and ensures a balanced mix of content types.

Aim for a variety of formats including images and videos to keep the feed interesting and to test what performs on each social platform. 

There are numerous tools you can use to build a content calendar, including Trello or Notion.  
 
However, if you want to avoid paying for another tool, Google Sheets or Excel are great tools to create a customisable content calendar.  

 
At PropertyBox, our marketing team plans our content in a spreadsheet. You can download a similar version of the calendar we use here.  
 
We’ve even included a framework for a month of estate agency content, you’re welcome! 

Deciding on What Social Media Content to Post

Your content ‘buckets’ are the core content topics or types you’ll post on your social media accounts.

These should be topics you think will resonate with your target audience, and that you think you can create content around regularly.

You’ll want to keep this to around 4/5 content types. This allows you to have variety in your content without diffusing your online brand. 

Examples of content buckets are: 

Property For Sale/Rent 

This content is focused on highlighting a recently launched property. You want to ensure you showcase a range of property types and areas throughout the month. This will present the diversity of your agency’s portfolio and connect you with all of your target audience.

Behind The Scenes/Personal Brand

This content is about showcasing you as an agent and building rapport through content. It’s a good opportunity to be playful with your content and develop an emotional connection with your audience. 

Property Has Been Sold/Rented

This is an opportunity to highlight your success as an agent. After all, this is what your clients will ultimately care about. Update audiences on properties that have been sold or rented on a weekly basis to showcase your ability to market properties well.  

Testimonial/Review

Nothing is more persuasive than a genuine and positive account of a client’s experience with you as their agent. Start building a stock of testimonials from past clients so you can post them regularly to build credibility and trust with followers. 

Creating a Social Media Posting Method

 

Sometimes, hitting ‘post’ can feel overwhelming, causing it to slip down your to-do list. 

However, this is ultimately the most important part of building a presence on social media. If you’re not posting, you’re not going to grow your visibility.  
 
If you’re serious about growing on social media, schedule 10 minutes daily into your diary to ensure you get your planned content posted.  
 
Doing this at the same time, every day, preferably early, will improve the likelihood of consistency and help social media marketing become part of your daily routine.  

You could also do the same for social media engagement, and pencil in a regular window of your day you dedicate to engaging with your audience and other relevant accounts.
 
If you’re posting super frequently, or to numerous accounts then using a scheduling tool like Hubspot or Buffer can help simplify the posting process.  
 
Or, even better. The PropertyBox Social Media Campaigns tool allows you to create property-specific social content, post to your connected accounts in a click, and monitor the results, all in one place.  
 

Determining How You’ll Measure Success on Social  

Talking of social media monitoring, you’ll need to determine what it is that constitutes a successful social post for your brand. 
 
This way, you can analyse your posts and do more of what is working, and less of what is not. 

Examples of your potential goals as an agent, and supporting metrics include: 
 

• Creating an engaged audience: Look at engagement metrics such as likes and comments  
• Brand awareness: Monitor your post’s reach and impressions  
• Generate leads: Track conversion rates and CTRs 
• Showcase properties: Keep an eye on video views, post reach and property content shares 
• Drive Traffic to your site: Track referral traffic 

Most social media platforms have ways you can view content metrics natively on the platform, which you could then collate to assess content strategy performance.  
 
You can also use social monitoring platforms like Sprout Social to make this process less manual.  

PropertyBox also consolidates your metrics from social accounts for all content shared through the platform, making your social monitoring even easier.  
 
Once you have your data, you can review how each content piece is supporting your goals. Then simply scale what your audience appears to like, and cut down on what isn’t gaining traction. 

Conclusion

By implementing these strategies, estate agents can simplify their social media posting process while enhancing their engagement with potential clients. A well-planned approach that leverages scheduling tools, engages audiences, and adapts to trends will not only save time but also build a stronger online presence. This will help you stand out in the competitive real estate market, helping you to achieve your agency’s goals.

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

In this blog, we’ll explore 25 real estate statistics that every estate agent should know as they prepare for the upcoming year.

From the impact of professional photography and video marketing to the necessity of floor plans and virtual tours, these facts and figures will help you keep up to date with market trends and enhance your effectiveness as an agent.

The Power of Professional Photography 

1. Homes with high-quality photos sell 32% faster.

2. Agents using professional real estate photography make double the average gross commission income compared to those who don’t. 

3. 43% of vendors select agents based on their ability to market a property professionally. 

Drone Photography: Is it Worth it? 

4. 83% of homeowners prefer agents who use drone photography. 

5. Aerial photos help sell properties up to 68% faster. 

6. Drone photography can increase engagement by 83%. 

 

7. Over half of vendors would not instruct an agent that didn’t offer floor plans. 

8. Floor plans are the second most important part of a listing. 

9. 1 in 5 potential buyers would ignore a listing if it didn’t have a floor plan. 

10. Floor plans can increase click-through rates by up to 52%. 

11. 81% of homebuyers consider floor plans essential. 

12. 80% of visitors head for the floor plan before photos on property listings. 

Video Marketing: A Must-Have Strategy 

13. 73% of homeowners prefer working with agents who use videos for marketing. 

14. 85% of sellers expect a real estate video as part of their home’s marketing efforts. 

15. 46% of buyers cite property video tours as the most valuable content on an agent’s site. 

16. Real estate listings with video receive 403% more enquiries than those without. 

17. Video is 12 times more successful than other content formats. 

The Rise of 360° Virtual Tours 

18. 95% of people are more likely to inquire about a property with a 360° tour. 

19. 80% of people would switch to an agent using 360° tours. 

General Real Estate Trends

 

20. As many as 27 viewings may be needed to sell a property in some areas. 

21. 76% of estate agents predict that the property market will continue to recover in 2025 

22. House prices across the UK are expected to increase by 2.5% over 2025, with variations across regions 

23. The number of property transactions is forecast to reach around 1.15 million in 2025 

24. 69% of estate agents expect house prices to climb in 2025, following consistent upward growth in 2024 

25. Lending to home buyers is projected to increase to £148 billion in 2025, up by 10% compared to 2024 

Conclusion

These statistics highlight the growing importance of visual marketing, technology adoption, and professional presentation in the real estate industry.

As we move into 2025, estate agents who pay attention to these insights, and adapt their property marketing strategies will be better positioned to meet client expectations and achieve success.

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

How can estate agents grow their social media following?

In this blog, we’re not focusing on reality TV personalities from “Selling Sunset” or agents showcasing super-mansions.

Instead, we’re talking about how everyday estate agents can organically grow their social media presence and utilise effective social media marketing to boost their agency’s brand.

Let’s be honest: growing your social accounts isn’t easy. It takes consistency and strategy. 
 
So, in this blog, we’re going to give you five steps for growing an engaged social media following that can directly support your business objectives and help develop your personal presence in the real estate industry. 

 

Why Should Agents Care About Social Media Marketing?

44% of agents have reported gaining a new client from social media, and 82% of agents have stated improving their social media presence is a key priority.

It’s clear that social media marketing is only going to become more important in the real estate sector. Here are five key ways it can benefit your agency:

1. Social media offers a cost-effective marketing channel for agents

The beauty of organic social media is that it’s typically lower cost than other promotional channels, and your target market is likely to have more trust in the content you post on this channel.

The growing bias towards authentic content driven by social media (think lower quality, user-generated content over polished ads) is undeniable, and it’s a trend almost anyone can capitalise on. Including you!

A shocking 50% of consumers now use social media to research a product or service.

Specifically, 27% of buyers and 32% of first-time buyers stated they would use social media to find their next real estate agent.

This raises the question: can your agency afford not to use social media?

2. Social media facilitates interaction with your target audience

Social media also offers a two-way conversation between the creator and the audience. 

Unlike traditional media, you’re able to engage and interact with your audience, making them feel closer to you.

40% of surveyed consumers stated they are unlikely to create an emotional connection with a brand they hadn’t engaged with on social media.

This is a unique advantage of social media which can be especially valuable in the real estate sector.

Potential clients want to select an agent they trust to facilitate an emotive and stressful stage of their lives, and the opportunity to connect with them in a non-sales environment can be invaluable in building that trust.

3. Social media builds community

Beyond facilitating connections with individual followers, social media personalities are increasingly focusing on building community on platforms.

This can be invaluable for word-of-mouth promotion and establishing yourself as an industry expert, raising your profile among peers and potential clients. 

4. Social media allows you to market your properties more effectively

Importantly, social media allows you to showcase properties in engaging ways.  

The growing prevalence of social media content creators has resulted in social platforms making content creation more accessible than ever.

This means that virtually anyone (with a little bit of help from experts like us) can get behind their phone camera and create captivating real estate content that could potentially build and convert their social media following. 
 
The days of site listings and leaflets being the only way to promote your properties are over. In fact, 33% of buyers are now finding their dream home on social media.

Catch your audience where they are spending the majority of their scrolling time – on social.

5. Social media supports lead generation

All these points ultimately highlight the potential for social media to be a powerful channel for lead generation at a low cost, whilst humanising your agency and boosting SEO in the meantime. What’s not to love about that?

Social media is now considered a top lead-generation source with 47% of real estate businesses stating that it’s a vital part of their lead-gen strategy.

Read our five steps below to find out how estate agents can grow their social media following using some basic marketing principles.

Step 1. Deciding Which Social Platforms You’ll Post To

So, you want to start posting but you have no clue where to start. 
 
Let’s start with the first question every marketer has to ask themselves when building a content strategy – who am I trying to connect with?

This will inform where your audience is and therefore which social media platforms you’ll be using.

 Take a look at this research from SproutSocial showing social media usage demographics if you’re not sure.

Step 2. Deciding What Valuable Content You’ll Post

You’ve figured out which social platforms you need to be present on to reach your target audience; now you need to decide what you will be posting. 

I like to think of this as who you’re going to be on social media.

What will your personal brand be on social?

What do you want to be known for?

Which content is going to convince someone to hit that follow button after seeing your content? 

The key here is creating value, whether through entertainment, education, or a blend of the two.

Your audience has to be getting something from your content, or they won’t be interested in becoming part of your community.
 

Let’s look at some examples. 

For instance, if you’re a residential agent, you’re likely looking to target first-time homebuyers, families, retirees, and investors.

Your valuable content will therefore likely include pieces such as property tours, neighbourhood guides, and maybe home-buying tips if you deal with a lot of first-time buyers. 

If you’re a letting agent, your target audience will be tenants and landlords. Valuable content for this group will likely include rental property showcases, tips for tenants, landlord advice, and maintenance tips.

Something to bear in mind here is the fine art of balancing promotional content with ‘generous’ content.

Ultimately, you’re on social media to generate leads and sales, but if your audience senses this is the only motivation behind your content, it will likely put them off. 

Balance promotional and value-added content on your profile to keep users engaged, and build community while promoting your agency and the properties you are marketing. 

Bonus point: remember, your profile should reflect your personal brand and the content you create – so your bio, profile photo, and captions should be in keeping with the identity you are building. 

Step Three: Being Consistent with Social Media Posting

Unfortunately, posting twice a month on socials and expecting viral fame is not a realistic expectation. 

Again, being consistent on social is hard, especially without a strategy which streamlines your process. It takes dedicated effort and time.

So, here are 3 tips to make posting consistently easier: 

1. Use a content calendar

Put an hour or two at the beginning of the month to plan your content in a content calendar. Hubspot has a great template here.

Commit to posting three times a week, to begin with, and see if that’s sustainable. Revise if necessary. 

The key to consistency is finding a process and publishing cadence that works for you.

2. Use AI tools to make content creation easier

A pivotal tip to help estate agents grow their social media following is to utilise AI.

AI is a content creator’s saviour – make sure you use it! It will make the process far quicker and easier.

In fact, over 55% of marketers now use AI in their content creation process.

For example, I used Perplexity to help me grammar check this blog, and it probably saved me 30 minutes of my time.

You can also use AI to help with content ideation and creation (copy and imagery).

Here are some prompt examples you could use with ChatGPT, Perplexity or Claude to get your creativity flowing:

My tip here would be to review anything AI created and give it a personal spin. After all, you are the expert, and your followers want your unique insights.

3. Create content templates

If you’re using video and graphics on your socials, creating templates will make things so much easier.

These are standardised designs which ensure content remains consistent, whilst saving you time.

For example, if you post property showcase videos frequently, create a template that you can drag and drop different content into to save time each week.

Or use a tool that has preset templates ready, like our campaigns tool.

A big benefit here is you can also brand your templates. This means followers can recognize your content instantly in their feed, helping to build your brand awareness. 

Here’s a list of templates you could create:

Step 4: Analysing Your Social Media Metrics and Adapting Your Strategy

Unfortunately, it’s unlikely that the first piece of content you post will get good reach and engagement.

Social media marketing involves a lot of trial and error. You’ll likely have to test a few different content formats and topics before you find something that resonates with your target market. Once you do, scale it! 

However, to do this, you have to keep a close eye on your metrics so you know what content is performing and what isn’t.

You can do this natively on all social platforms, but that can be a big waste of time. Instead, try to use a social scheduling or posting tool that can make social media analytics easier for you. 

Shameless plug: PropertyBox allows estate agents to create content, post it directly to socials, and track content performance all from one place. You could say we’re a social media one-stop shop.

Unsure of what metrics you should focus on? You can look at the video metrics cheat sheet we included in our video marketing blog for agents. Most of the metrics also apply to static content, apart from watch and retention time. 

Step 5: Engaging on Social Media

Social media is social for a reason. You’re not just shouting your content into the void to be consumed.

Encourage discussion in your comments, ask questions, and reply to your audience. Make your content seem like a safe place where your target audience can get advice about buying, selling, or renting. 

The key to encouraging engagement is showcasing you, not just the properties you’re selling or the expertise you can give.

Let people see your personality, hear your voice, and see you in content.

Potential clients are far more likely to engage with a person rather than a logo or a brand. They are also far more likely to relate to, and like someone, who is authentic and unique instead of a carbon copy of other real estate ‘influencers’. 

So don’t be afraid to be you!

Engagement is also key in sending messages to social media algorithms to push your content as it shows users are finding your content valuable in some way. Use hooks, CTAs, questions – anything you think will get people to stop scrolling, like, comment or share your content. 

Conclusion

And that concludes our five-step guide on how estate agents can grow their social media following.

Growing an engaged social media following is an incredibly valuable asset for estate agents in today’s marketing landscape, especially with the declining reliability of search. 

By leveraging cost-effective organic content, creating authentic interactions, and showcasing properties creatively, you can build a strong online presence that resonates with potential clients. 

Remember to choose the right platforms, create valuable content, and maintain consistency in your posting.

With these strategies, you’ll not only expand your reach but also establish yourself as a trusted expert in your local real estate market.  

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

Creating property listing content is a key element of any agent’s day-to-day, but what should your listings actually include?

Homebuyers and vendors no longer accept the bare minimum when it comes to property listings; buyers want as much information as possible to inform their decisions, and vendors want their property marketed effectively.

The bar for agents is now set far higher – so, what does the perfect property listing look like in 2024?

In this blog, we’ll explore how you can optimise your listings for fast sales with content, whilst showcasing your agency’s brand at its best.

Property Photos

Property listing photos – the part of your listing that viewers see first on portals, platforms or your website.

Whether they’re taken by you, or by a professional, your photos should set your listing up for success.

Studies have found, unsurprisingly, that listings with high-quality photos sell up to 50% faster and for a higher price.

(Psst. If you want to learn more about taking property photos we’ve got lots of information on our blog!)

Before we get into the specific photos you should be including in your listing, let’s outline some general tips for property photos.

Specific Photo Checklist for Agents

These are the specific shots you should be considering including in your listing:

Make Your Property Listing Photos Stand Out

You know those listing photos that stop you scrolling and make you go ‘WOW’ – those are the kind of photos that differentiate your listings and your agency.

It doesn’t have to cost a fortune to create this effect either, here are three tips that can help you get that wow factor from clients and buyers.

1. Aerial, Drone and Elevated Shots 

For high-value properties where you are using a professional photographer, these can be a great way to make sure your listing stands out from the rest.

2. Dusk Shots and Blue Skies

Dusk shots and blue skies can easily transform drab property photos. This is a simple but cost-effective way to make your listings jump out at readers.

3. Object Removal

Video

Video content is becoming increasingly common in the world of property listings, with most portals now offering options for video upload.

it’s not a necessity, but it can be a great way to help potential buyers get a better feel for the property you’re listing.

Listings with video get higher engagement and are more trusted. Plus, it may positively impact your listing’s SEO.

Here are some video formats you could include in your listing to boost interest and wow your vendor:

Floor Plans

Floor plans are quickly becoming a standard element of property listings. Including them as a brand helps you stand out as a quality agent and contributes to quicker sales.

In fact, recent studies show that listings with floor plans spend on average 50% less time on the market than those without.

When adding floor plans you will want to make sure they are readable, current and that your branding is included if you have created the floorplan yourself.

Here’s an example of a professional branded floor plan created using the PropertyBox Platform.

Property Description

 
That’s the fun bit done. Now it’s time to get your writer’s hat on.

You’ve got to include high-quality written content to accompany your visuals, or all the effort that has gone into your photos, video and floor plan is redundant.

We’ve got a whole blog on how to write great property descriptions, so below we will just be outlining the information you’ll need to include.

1. Property Basics

These are the basics that the reader wants to know before they go any further:

2. Description Details

Now the reader knows whether the property is suitable for them or not, it’s time to bring it to life with some more detail:

3. Miscellaneous

Got some interesting info about the property? Don’t forget to include it!

4. CTA

Don’t leave your potential buyer hanging. Include your CTA so they know how to organise a viewing.

5. Legal info

Double check you’ve disclosed everything you’re legally required to. You can view an in-depth look at material information requirements for property descriptions here.

6. EPC

Make sure you’ve included your EPC too!

Additional Content

If you’ve got this far you’ve already created a pretty stellar property listing. However, if you want to add a few extra finishing touches here’s a couple of ideas:

Conclusion

There you go. All the components you need for a stand-out property listing!

It may seem like a lot, but remember, there are plenty of tools out there to speed up the listing content creation process. Our PropertyBox platform takes the heavy lifting out of description writing, floor plan creation, EPC ordering and photo editing so you can create standout listings, in a fraction of the time.

 
 

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.

Property descriptions are arguably one of the most important elements of a property listing.

It’s normally photos that grab the buyer’s attention, so property photography is vital, but if your property description isn’t well written, you’re unlikely to convert your reader.

View your property descriptions as an opportunity to make your listings stand out, demonstrate the quality of your agency, and motivate homebuyers to action.

In this blog, we’ll outline how to adapt your property description writing for different audiences, the ideal structure and must-haves, three golden rules for property descriptions and useful AI tips and tricks.

The Benefits of Writing a Good Property Description

You have a million things to be doing as an agent, so why spend your time and effort writing excellent property descriptions?

A good property description will help your property listing stand out in the competitive real estate industry. And when done write, it allows you to:

Effective property descriptions have a lasting impact that goes beyond simply marketing an individual listing. They can influence how home buyers perceive your agency’s brand and contribute to long-term SEO benefits.

How to Write Property Descriptions for Your Target Audience

Considering your audience is the key to any effective piece of marketing copy.

Before you start writing your description, think about who is going to be interested in this type of property, and how you should adapt your writing to connect with them.

As well as considering which features to highlight, consider how your tone of voice could resonate with a particular audience

Take a look at our cheat sheet below for some tips on how to write property descriptions for different audiences.

Writing Your Property Description – What Should Agents Include?

1. Headline

Your headline should give the essential property information. Don’t overcomplicate it, think about the key information buyers are filtering by – the number of bedrooms, type of property, location, and stand-out features.

e.g. ‘Stylish 2-Bed Apartment in the Heart of the City’

2. Opening Statement or Summary

Next, Include a concise opening paragraph expanding on the headline. Provide a brief overview of the property, highlighting its benefits.

Introducing this luxurious 2-bedroom flat located in the city centre. Featuring panoramic city views, modern amenities, and excellent public transport links, this apartment is ideal for young couples or professionals.

3. Detailed Property Description

This is where you’ll include the details of the property. Remember, you want to provide the reader with the required information to make an informed decision, without losing their interest.  

Avoid adding information that has already been included in the headline and opening statement. Aim for 250 words or less to keep the reader engaged.

Highlight features of the property that were not essential enough to be included in the headline and opening statement, but still add value to the property e.g. balconies, number of bathrooms, basements, integrated appliances, fireplaces.

This is also the time to include details about the property’s condition, any recent renovations, and provide further insights into the surrounding area and local amenities e.g. schools, hospitals, and shopping centres.

Also, ensure you include any relevant information regarding the sale e.g. no onward chain, immediate exchange of contracts available.

Unsure which features to highlight? A report by RightMove found these are the 10 most popular features for homebuyers and renters:

How to Highlight the Property’s Features

As this full-length segment is substantially longer, you can be more descriptive. Take advantage of this and try to integrate emotive language and adjectives to characterise the features and to help your readers envision themselves in the property (e.g. “Charming roof terrace” “Airy dual aspect living room”.)

Buying property is an emotionally driven experience, so storytelling can be an effective copywriting tactic for listing descriptions.

Elaborating on the property’s features and explicitly stating the benefits is another way to demonstrate the potential of the property to the reader.

e.g. The dual-aspect design of the living room ensures an abundance of natural light, creating a bright and inviting open space

4. Bullet list

Look back at the content you have written and create a bullet list of the property’s most appealing features. This could be anything from chain information to security systems to location details. Ask yourself if you could only tell the homebuyer 4-8 things about the property – what would they be? Remember to keep your target audience in mind!

Listing features like this allows buyers to skim-read and quickly digest the property’s best features. It acts like a hook to entice them to read the rest of your full description. This will normally be positioned towards the top of a listing.

5. Call to Action

Last, but definitely not least, is the call to action. What good is it writing a fantastic property listing if you’re not telling the reader what to do if they are interested?

You, of course, know what you want an interested reader to do, so make sure they do too! Make it easy for them by ensuring your CTA Is direct, simple and stands out.

E.g. Contact the agent here, Schedule your tour here

3 Golden Rules for Property Description Writing

1. Be Concise and Clear

No one likes waffle. Yes, you want your property listings to be descriptive and compelling, however, you want to ensure that the listing is easy to read and to the point.

Homebuyers are reading hundreds of property descriptions, so they want to get the information they need quickly, without unnecessarily complicated phrasing.

2. Be Positive

We’re sure we don’t need to tell you this, but just in case, ensure your listing is filled with positive adjectives and imagery that paint an enticing vision for the reader.

Stuck using the same boring adjectives for your properties? Here are a few you could use to keep things interesting:

3. Be Honest

It may be easy to get carried away with rule number two, but our most important guidance is to be honest! Only include factually correct information and don’t bend the truth. The ramifications for being dishonest in property listings can be reputationally damaging, and legally impactful.

How to Write Property Descriptions Using AI?

It’s hard to talk about copywriting in 2024 without mentioning AI. Here are ways you can use it to simplify property description creation.

Creating an Initial Draft

If you find getting started with your property description hard, using ChatGPT or Perplexity is a good way to create a starting point. Enter your property information and prompt it to create a draft property description. You can then use this as a building block to edit and refine as you choose.

Grammar Checking

AI is making spelling errors an increasingly rare occurrence in property descriptions. Make sure you don’t stand out for the wrong reasons and ensure you are checking your content before posting the listing. You can do this again by using the tools mentioned above, pasting your listing, and prompting for a grammar check.

Property Description Generators

Description generators like PropertyBox’s AI Descriptions tool allow you to create your property listings in seconds. After inputting core information about the property, you can choose your tone of voice, and description length the tool will generate a full-length description, a summary and a feature bullet point list. This tool is specifically created to write descriptions for agents, so you don’t have to worry about getting a prompt right.

All the content will be grammatically correct and you can make any tweaks you wish to make it sound a little more like you!

There you go – an in-depth guide on how to write property descriptions!

To conclude: write for your audience, follow a description structure, stick to our three golden rules, and utilise AI where necessary.

Follow these tips and you’ll be on your way to creating listing descriptions that rocket your listing engagement, and get those leads rolling in.

Happy Listing!

Eleanor Keech

Eleanor has worked in content creation across various industries, including tech, beauty, and fitness. She is excited to support both existing and potential BoxPros through content that will help them enhance their property marketing.