PropertyBox is the easiest, cheapest and fastest way to get your photos buzzing

PropertyBox Chief Revenue Officer Aaron White gives his top tips for creating stand-out property photos every time.

We know that you want to make your property photos look as professional as possible but sometimes you’re hindered by weather and circumstances. Maybe the skies don’t look great on the day, or there are bins outside that can’t be moved, or maybe the scene wasn’t set perfectly in a living room and your eye is drawn to the untidy TV wires instead of the period fireplace. Now PropertyBox gives you the ability change all that after you’ve taken your shots and is the perfect tool to turn a good picture into a great picture. The difference is jaw dropping!

Eyesores gone in seconds

The most common items we’re asked to remove using our instant Object Removal tool are bins outside the front which don’t show the house to its best advantage, but just by removing them it can look stunning. Other agents’ sale boards are the second most popular item to be removed. When I first saw I could draw a line over an unwanted object in seconds, as opposed to it taking me 45 minutes to get rid of something manually, I was in awe at how we’ve developed these tools. I love demonstrating what we can do to potential clients – especially when they realise how we’re going to make their lives so much easier.

We’re simply the fastest on floorplans

We’re the only company that can turn around a floor plan within 4 hours for just £5. You don’t have to download software, just simply sketch the floor plan on a piece of paper, note down the measurements and the names of the rooms, take a photo of it and upload it and that’s it. Within hours we’ll deliver the completed floor plan to you, freeing up your time for other important tasks.

It’s interesting to see the growing take up of our floor plan service, as well as customers choosing our one-off pay and go service to produce a floor plan for their Airbnb property or holiday cottage. It certainly gives them the edge over hundreds of homes without a floor plan, making it much easier for holiday makers to see if the property has a layout that suits their needs. And it’s unlikely these homeowners will have used a professional photographer for the photographs so once again we can enhance these to make them look great.

Our new watermarking service for photography and floor plans is another game changer, allowing your branding to be more visible across all social media content, making it easily recognisable and creating more organic leads to your business.

Five ways to make your listings shine this New Year

The market outlook heading into the start of this year is certainly calmer. But with Zoopla reporting a ‘Boxing Day boost’ with a 42% increase in new listings compared to the same day in 2021 and Rightmove reporting a 20% jump in the number of buyer views, there are plenty of reasons to be optimistic heading towards the spring selling season.

There will be big gains for agents who are willing to go the extra mile to ensure their listings stand out on the portals and win the click. Not only will professional-looking visual content help agents sell quickly and for the highest price, it will ensure they’re front of mind of prospective sellers too.

1. Professional photo enhancements will provide all the benefits of professional quality property photography, without the price tag. PropertyBox’s easy to use, instant photo enhancing tool provides blue sky replacement, vertical correction, brightness adjustment, shadow boosting and colour enhancement, with beautiful quality, professionally enhanced photos returned within seconds.

2. Professional floor plans help agents generate more leads, increase buyer interest and build a reputation for high-quality property marketing. Within just a couple of hours, a simple hand drawn sketch will be converted into a professional looking 2D plan, customised in the agent’s style, colours and branded with their logo, enabling them to benefit from up to 30% more enquiries from buyers and tenants.

3. Clutter-free photos help agents get the perfect shot by airbrushing eyesores such as wheelie bins, shampoo bottles, kitchen clutter and For Sale boards from property photos. Simply highlight any objects that need removing using an online pen, with an adjustable brush size for ease of use, then relax as our AI-driven Object Removal tool instantly airbrushes the eyesore and seamlessly backfills the space to march with the surroundings.

4. Estate agency branding on photos and floorplans helps agents grow their brand online and highlight their commitment to property marketing excellence. The online equivalent of a street full of For Sale boards, ensuring branding is clearly visible on the portals allows agents to promote their business and show potential sellers how much they care about the quality of their listings.

5. Upload between 8 and 15 photos when adding new listings to your website and the portals. This optimum number helps agents attract attention to the property and move a potential buyer onto the next step by making an enquiry. Between 8 and 15 high quality professional-looking photos will show off the listing to its full potential and give buyers plenty of information, but also leave them wanting more.

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